Nothing calls for pizza more than a big sports event, whether it is on national television, or after a local school game. There's just something about watching all that action that arouses hunger, even though we aren't the ones out there on the field or on the court. If your pizza restaurant is not taking advantage of pizza flyer printing for sports events, you are missing out on high volume orders and massive sales. A little bit of creativity in your marketing campaigns during sports seasons is the real winner, no matter which team comes out on top!
Discounts and Specials for Game Day
Most guys hang out with buddies on game day. Six days a week belong to girlfriends, wives, kids, jobs, school and a thousand other responsibilities, but game day is guys' night out. One of the most effective ways for a pizza shop to capitalize on that is to launch a pizza flyer for sports events. Feature discounts, coupons, freebies (i.e. wings or breadsticks) or any other incentive that adds a little something extra to spice up the game. Many restaurants find that if they offer bulk pricing on game days their sales increase through the roof.
Innovations in Game Day Pizza Flyers
While other ad campaigns can cater to a broader range of people, pizza flyer printing for sports events takes on a whole different flavor. Some innovative restaurants set up specials that run with every quarter or every inning. If you have an online presence, this makes it easier for guys to place an order because what household doesn't have at least one laptop? Guys won't leave the tube to place a pizza order on the phone, but they will go online because they don't need to take their eyes off the set. (For very long at least!) Make sure your pizza flyer directs sports fans to your website for ease of ordering!
Sponsor Local Teams and Advertise It!
Pizza flyers for sports events don't need to exclude local school teams either. One of the best ways to build a name for your business within the community is to sponsor a local team and advertise it! Give discounts to the home team after games, for bulk orders to be taken to tail-gate parties, and even bigger discounts to pizza that goes to the concession stand. Many pizza shops report that their biggest night of the week is on local game nights simply because of all those pizzas getting sold at the games!
You will always see those ads on television during games advertising a pizza (we won't mention brands!) that tastes like it came by delivery. What guy do you know who is willing to leave the game every few minutes to check and see if a pizza in the oven is done? Better count on burnt pizza! The point is, advertising to attract customers with pizza flyer printing is a win - win situation. Those guys get the best pizza in town at a game day price and you generate massive sales. The only thing that even comes close is if the home team wins.
Chris Barr is a marketing professional and graduate of Christopher Newport University. His areas of expertise include direct mail, internet marketing, copy writing, SEO, and new business development. Chris currently serves as Marketing Director for Taradel LLC in Richmond, VA.
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